Self Esteem Brands, LLC data breach
Incident readout
- Company
- Self Esteem Brands, LLC
- Reported to
- California Attorney General
- Filed
- February 5, 2025
- People affected
- Not stated in the filing
- Incident type in filing
- Not stated
- Our review
- Investigation Open
Was this a ransomware attack?
The filing does not say ransomware was involved. We do not label an incident ransomware unless the company’s report says so. Whatever the cause, the steps to protect yourself and the legal question are the same.
What we know
Self Esteem Brands, LLC operates as a global franchisor in the health and wellness industry, managing fitness brands such as Anytime Fitness and Basecamp Fitness. As a fitness-focused organization, the company typically collects and stores sensitive member information, including personal identification details, payment processing data, and fitness-related profile information. This data breach was officially reported to the California Attorney General in 2025, triggering formal notification requirements for those impacted. If you received a data breach notification letter, it indicates that your personal information maintained within the company's systems may have been accessed or acquired by an unauthorized party. We recommend reviewing the letter carefully to understand the specific scope of the incident and the identity protection services being offered to affected individuals.
See every breach reported in California or read what to do after a ransomware attack.
After the Self Esteem Brands, LLC incident: what to do and your options
- What should I do after getting the Self Esteem Brands, LLC data breach notice?
- Keep the letter and the envelope, and note the date it arrived. Freeze your credit with Equifax, Experian and TransUnion, change any passwords the notice mentions, and sign up for any free credit monitoring the letter offers. Then check whether you may have a claim.
- Did Self Esteem Brands, LLC offer free credit monitoring?
- Look for an enrollment code in your Self Esteem Brands, LLC notice. Companies that offer free credit monitoring after a breach usually include it there, with a deadline to activate. Using the free service won't stop you from joining a lawsuit or settlement later.
- Can I sue Self Esteem Brands, LLC over the data breach?
- It depends on what was exposed, the law in California and your own state, and whether you've been harmed. Most people take part through a class action rather than suing alone. Keep your notification letter — it's the proof that connects you to the breach.
- Do I need a Self Esteem Brands, LLC data breach lawyer or attorney?
- Whether the company's systems were encrypted by ransomware or data was simply taken, the legal question is the same: did it protect your information the way the law requires? An attorney can review your notice for free, and these cases are usually handled on contingency.
- Is there a Self Esteem Brands, LLC data breach class action lawsuit?
- Law firms often open an investigation after a breach notice like this one, and a class action lawsuit may follow. This page doesn't confirm that a lawsuit has been filed against Self Esteem Brands, LLC. You usually don't have to join a class action to be included — if a settlement is reached, class members are notified and can file a claim.
- Is the Self Esteem Brands, LLC data breach letter legit or a scam?
- A notice from Self Esteem Brands, LLC in the mail matches the breach Self Esteem Brands, LLC reported to the California Attorney General on February 5, 2025. Check that the company name and dates in your letter match that filing. A real notice of data security incident won't ask for your password, Social Security number or a payment — if it does, contact Self Esteem Brands, LLC through a phone number or website you find yourself.
- How much could a Self Esteem Brands, LLC data breach settlement or claim be worth?
- There is no set amount, and no Self Esteem Brands, LLC settlement is confirmed here. In past data breach settlements, payments depended on what data was exposed and on documented losses — fraud, out-of-pocket costs and time spent dealing with the breach. Keep receipts and records; they're what damages claims are built on.
Other breaches reported in California
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- STS Aviation GroupCalifornia Attorney General · Filed October 19, 2026Count not stated
- Citizens BankCalifornia Attorney General · Filed October 19, 2026Count not stated
- John G. Yphantides, a Professional Law CorporationCA Attorney General · Filed October 16, 2026Count not stated
- Neuro Wellness SpaCalifornia Attorney General · Filed October 16, 2026Count not stated
- Frazer LLPCalifornia Attorney General · Filed October 16, 2026Count not stated
Attorney advertising. This page reflects a public regulator filing; it does not mean a lawsuit has been filed or that the company did anything unlawful. Submitting a review request does not create an attorney-client relationship.