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Pure Haven, LLC data breach

Incident readout

Company
Pure Haven, LLC
Reported to
New Hampshire Attorney General
Filed
October 20, 2025
People affected
Not stated in the filing
Incident type in filing
Not stated
Our review
Investigation Open

Was this a ransomware attack?

The filing does not say ransomware was involved. We do not label an incident ransomware unless the company’s report says so. Whatever the cause, the steps to protect yourself and the legal question are the same.

What we know

Pure Haven, LLC appears to be a retailer specializing in wellness, personal care, or home goods products. As a consumer-facing business, the company typically collects and maintains sensitive customer information, including names, mailing addresses, payment card details, and purchase histories required to process transactions and manage customer accounts. In 2025, the company officially reported a data security incident to the New Hampshire Attorney General, confirming that unauthorized parties may have accessed their systems. If you have received a formal data breach notification letter from Pure Haven, LLC, it indicates that your personal information was potentially compromised during this event. We recommend reviewing the letter carefully to understand the specific details of the incident and the identity protection services being offered to those affected.

See every breach reported in New Hampshire or read what to do after a ransomware attack.

After the Pure Haven, LLC incident: what to do and your options

What should I do after getting the Pure Haven, LLC data breach notice?
Keep the letter and the envelope, and note the date it arrived. Freeze your credit with Equifax, Experian and TransUnion, change any passwords the notice mentions, and sign up for any free credit monitoring the letter offers. Then check whether you may have a claim.
Did Pure Haven, LLC offer free credit monitoring?
Look for an enrollment code in your Pure Haven, LLC notice. Companies that offer free credit monitoring after a breach usually include it there, with a deadline to activate. Using the free service won't stop you from joining a lawsuit or settlement later.
Can I sue Pure Haven, LLC over the data breach?
It depends on what was exposed, the law in New Hampshire and your own state, and whether you've been harmed. Most people take part through a class action rather than suing alone. Keep your notification letter — it's the proof that connects you to the breach.
Do I need a Pure Haven, LLC data breach lawyer or attorney?
Whether the company's systems were encrypted by ransomware or data was simply taken, the legal question is the same: did it protect your information the way the law requires? An attorney can review your notice for free, and these cases are usually handled on contingency.
Is there a Pure Haven, LLC data breach class action lawsuit?
Law firms often open an investigation after a breach notice like this one, and a class action lawsuit may follow. This page doesn't confirm that a lawsuit has been filed against Pure Haven, LLC. You usually don't have to join a class action to be included — if a settlement is reached, class members are notified and can file a claim.
Is the Pure Haven, LLC data breach letter legit or a scam?
A notice from Pure Haven, LLC in the mail matches the breach Pure Haven, LLC reported to the New Hampshire Attorney General on October 20, 2025. Check that the company name and dates in your letter match that filing. A real notice of data security incident won't ask for your password, Social Security number or a payment — if it does, contact Pure Haven, LLC through a phone number or website you find yourself.
How much could a Pure Haven, LLC data breach settlement or claim be worth?
There is no set amount, and no Pure Haven, LLC settlement is confirmed here. In past data breach settlements, payments depended on what data was exposed and on documented losses — fraud, out-of-pocket costs and time spent dealing with the breach. Keep receipts and records; they're what damages claims are built on.

Other breaches reported in New Hampshire

Attorney advertising. This page reflects a public regulator filing; it does not mean a lawsuit has been filed or that the company did anything unlawful. Submitting a review request does not create an attorney-client relationship.